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Hi I am David White of Weboptimiser Media, today is Thursday the 26th of June, welcome to todays Internet News roundup. We have a story on email, a new open source digital ad platform attracts google, yahoo and MSN whilst Yahoo offers advice on how to get the most out of your pay per click First, lets talk about the new digital ad platform. Google, Microsoft, Yahoo! and AOL have signed up to the VivaKi Nerve Centre Audience on Demand Network to help online marketers access narrowly defined demographics via a single campaign buy, doing away with the need to go to more than one portal. So the press release says, read more about this on todays news. Yahoo offers Pay per click marketers expert advice on the best ways to manage their keywords, in addition, Matt Cutts of Google says those looking to improve their campaigns would do well to use their tags and to keep a regularly updated blog – something we advise too. And lastly Kristina Knight advises Email marketing executives on BizReport that using content which is the same as on the website can be a major problem… Instead businesses would do well to poll their customers on the kind of content that they would most like to see in order to refine the content – so if you subscribe to our newsletter, let us know what you think by emailing us at first@weboptimiser.com Thats todays news. I am David White thanks for watching

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